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Search Engine Optimization in an eCommerce World Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example:There are 7 new people on the Internet every second. Hit the Target with Bullseye Marketing Let's see here.. The Importance of Page Content The Importance of Page ContentThe content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic. Youve Got A New Website, But How Do You Get Folks to Look At It? I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn't really much there. 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