|
Poor Folk Marketing.com
|
marketing iedas internet marketing online marketing offline marketing | |
|
Featured Business, Start a Personalized Candy Wrapper Business: Wrapcandy.com |
|
|
| |
| |
| Home | Small Business Information | Pay Per Click Advertising | Affiliate Revenue | Web Promotion | |
|
|
|
Streamline Your Training Costs with Streaming Media
Streaming Media?now a well accepted Internet technology. Yet streaming is still not being widely utilized by members of corporate training staffs. Why is this? I would venture to guess that lack of direct experience, hesitation to try new methods, and fears about costly "TV type stuff" have all contributed to make streaming seem like something too difficult to attempt successfully. Granted, streaming media still has its limitations especially in the area of delivering full- screen, full-quality video. But most of the big players on the Internet, even those in head-to-head competition for the fast-growing streaming audience, agree that as bandwidth continues to improve, streaming provides a value added service to the Web. Live and on-demand streaming has definitely arrived on the Internet and on corporate intranets as part of a multimedia mix for all kinds of applications including sales, marketing, and training. (I think that the entertainment value need not be disputed.) Streaming is economical and extremely affordable. Once the training production has been completed, there is no need for expensive tape, or CD-ROM, duplication and shipping charges. The stream is available 24 hours a day without human intervention and can remain on the company site for an indeterminate time. Streams can also be archived for easy access by new employees, customers and visitors. The cost of hosting and archiving these streams is minuscule compared with the costs associated with tape duplication, storage, mailing, and the personnel required to perform these tasks What is streaming exactly? Streaming promises quick access to meaningful content without the aggravating wait for files to download. Downloading requires that files be sent to the user's PC in their entirety before they can be played; MP3 is a perfect example of this. The files then remain on the user's machine until they are deleted. Streaming continuously sends these same files, which have already been digitized, to the user's PC while the user is listening or watching. When the stream is ended, no data is left behind on the user's machine. Streams can also be password protected for additional security. Why is this technology so well suited for training purposes? The first and most compelling answer is its availability. Unlike a video or tele-conference, the participant sets the time and place for the training activity, not the training provider. This is critical when you have a widely dispersed sales group, your company has remote locations, or workers who require training are on different shifts. This is also a very appealing feature for those seeking higher educational opportunities. Maintaining training standards and techniques is facilitated with streaming media. The training provider is assured that all participants will see and hear the same program. It also makes the producer's job easier; he or she only has to "put-on" the program onceInstead of many times and can put more emphasis on quality production values. Streaming media can be seamlessly integrated with other tools as part of the same program. An audio stream could be used with still or 3-D graphics to talk about complex machinery, architectural plans, or engineering drawings. Use a video stream in conjunction with workbook exercises for the classroom. Combine audio, video, and graphics for a facilities tour for remote sales people and their customers. Utilize streaming as an effective employee orientation tool, also. Company manuals can be adapted for on-line use and be available on the company Intranet for training on demand. Streaming media can provide the answer when a company needs to reach a great many consumers at one time. I spent several years in the juvenile products industry where product recalls are common. Many of those recalls involve products that require a simple mechanical adjustment that the end-user can easily perform when provided with clear instructions. Streaming media could be used to demonstrate the corrective procedure and save the company a small fortune by eliminating unnecessary phone calls and product returns. Streaming media technology is fast becoming an accepted method for disseminating information as well as a technique to entertain and amuse us. Now that broadband connections are readily available, companies that are willing to harness these new techniques will be called "creators of value" and the innovators of the future. Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs. Please direct all questions and comments to:Ronni@wbcimaging.com520-742-5780http://www.wbcimaging.com
MORE RESOURCES:
Small-Business - Google News |
|
|
|
RELATED ARTICLES
Web Site Advertising: 10 Blockbuster Secrets To Make Your Web Site More Profitable Do you want to make your website more profitable?If you answer yes, here are web site advertisingsecrets to help you:1. Address your targeted audience on your businesssite. Grassroots Marketing Campaign Many people, in a rush to spike sales through the roof, think too big and end up completely missing out on one of the best free marketing opportunities on the net: discussion forums. Instead of focusing on individual sales, they go immediately for ads that promise thousands of visitors, pay-per-click search engines that could potentially expose them to thousands, and even sloppily-produced and sometimes fraudulent spam submission programs. FFA / Reversed Marketing Have you ever submitted your ad to an FFA page? Most likely you have. Did you get any results from it or did you just get a ton of emails in your inbox?FFA pages are gaining popularity popping like bombs everywhere!What is an FFA page? It is a free for all page. A New Twist To The Signature File Idea After the incredible success of Hotmail.com, the use of signature files on all outgoing e-mail accounts has been a common method of web promotion. Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic If you are a local business that gets most of your business from local traffic, it is obviously important to target in on those visitors search for your product locally. This is a vital part of your marketing campaign because you get your business from those who live locally, this is your target market. Website Promotion: 10 Volcanic Tactics To Ignite Your Profits If your website sales are down and you desire to ignite it and instantly begin to generate more profits, you may use these website promotion secrets:1. Create a memorable logo and slogan to brandyour business on the internet. Google Gives Web Page History More Importance The Google patent application submitted in March, 2005 has generated a good deal of debate among search engine optimization experts. The patent document contains many general suggestions about the direction Google wants to move their search criteria and ranking techniques in the near future. Submitting Your Website With Web Promotion Services Once you have built and uploaded your home business website the next step is to start promoting it both offline and online. Offline methods include putting your web address on your business cards, stationary, brochures, flyers, pamplets, home sign, automobile or whatever literature you can. Whats The First Thing Your Prospects See When They Visit Your Website? I just reviewed a new website and I'm in shock. Or, maybe, I'm just depressed about my failure to convince people to do what I tell them so they can make money. Why Running Contests Can Help You Attract and Retain Quality Community Members Assuming that it is legal to do so in your state or province, running a contest on your website or forum is a wise idea. Contests can promote goodwill, stimulate interest in your site, and bring quality visitors back to your site time and again. How To Obtain Free Advertising For Your Online Business The beauty of the Internet is that it allows you to run a business with very little money. The secret is knowing which of the available free resources are worth your time! Register with Search Engines Submitting your online business to search engines is one of the easiest, fastest, and least expensive ways to promote your site. Seecrets on Website Promotion: Marketing Plan for Joe Nogood Gift Store Joe Nogood owns a small but thriving gift store. He is middle-aged and he dabbles in the stock market and has survived some major crashes in his time. 7 Ways to Promote Your Website Locally Now that you've built your new website you cansit back and let it do all the work, right? Well no. Unlike in "Field ofDreams" if you build it, they won't necessarily come, at least not until youask them to! That's where web site promotion comes in. The 4 Keys to Great Website Promotion - Helping Others with Friendly & Useful Services With all the "How To" articles, and great advice available online today, great website promotion and running a successful online business still comes down to the simple act of providing great service and helping people with their concerns and/or problems. This article will give 4 key points in providing great website promotion. 11 Awesome Ways To Attract More Orders 1. Create a free ebook directory on a specific topic at your web site. Advertising Approach For The First-time Webmaster For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. Whats Wrong With Your Promotions? How many times have you been frustrated with your promotion efforts online?Let's face it.. Web Site Promotion: Use Web Site Awards To Increase Your Credibility Web Site Awards are given from other sites to reward your site for a specific reason.They will usually give you an award graphic or text link to include on your site if you win. How To Quickly Make Money With Your Website? Quickly making money with a website is the dream of all new online marketers but can it be done and if so how is it done. This article tells what I did in order to start making money in less than 3 weeks with a brand new website in the competitive insurance industry. How To Stop Your Site Disappearing Into The Void Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges.
|
| home | site map |
| PoorFolkMarketing © 2007 |
