|
Poor Folk Marketing.com
|
marketing iedas internet marketing online marketing offline marketing | |
|
Featured Business, Start a Personalized Candy Wrapper Business: Wrapcandy.com |
|
|
| |
| |
| Home | Small Business Information | Pay Per Click Advertising | Affiliate Revenue | Web Promotion | |
|
|
|
Marketing Your Business: Our Top Eight Tips
How to market your business? It needs your continual effort. You need keep learning and practicing to find out where your real customers are and how to target them effectively. How in other words, how can let other people find your business? It should be a long term plan and investment. You should consider it as your job, your business. You need take care of it. If you respect your business and work on it with your effort, you will be rewarded eventually. So where to begin? Here are some tried and true tips that will help you market your website with confidence. You can begin marketing your website when: - Your website content is complete. This includes your website text, products you want to sell, the correct title, descriptions, and hidden keywords. - You are ready for your first customer. You need test it by yourself before send your website to public. Make sure all links are working, the order form is ready. Testing everything you can think of. - You have a clear knowledge of the product(s) or service(s) you want to sell online. You need understand your product very well. Please remember: content is the King. When most people think about marketing, they think of advertising. Don't fall into that trap. Marketing also encompasses your design, your page copy. According to MediaMetrix, 75% of all repeat visitors come back to a site due to the site's content. It is vital that the content be good, compelling, new, and free. Offer some valuable freebies so your visitor will come back to visit your site. Tip 1. Prepare to Collect Email Put an form on your website to let visitors to subscribe to your mailing list. You can initially offer them a free ebook or a valuable report. Then you follow up with them using the auto response system. You can start to sending out your own newsletter weekly or bi-weekly to your opt-in prospects. They have option to remove themselves from your list if they are not interested in it. Even you do not have a website, you can still collect opt-in people's email address by advertising your eZine with your auto response email address. Tip 2. Use Pay-Per-Click Services Set up an account with a pay-per-click (PPC) service, such as Overture. Pay-per-click means you pay for every visitor that comes to your site through the service provider. You post an advertising on the sites. If visitor clicks your advertising, you will be charged. At very beginning, it is recommended that starting from small, like pay $0.05 or $0.10 per click. You need time to test which key word is better and which advertising works out. The Overture network includes big names like Yahoo!, MSN, AltaVista, Lyocs, HotBot, Netscape, Dogpile, Metacrawler, and Go.com. Tip 3. Submit Your Site to Your Search Engines Once your website is ready, submit your site to major search engines. Please make sure not to submit your site too often to those big search engine companies. They will ban your site out if you submit the site frequently. They will eventually include your site in their index. For small search engines, you can use some automatic software or service to submit your sites since there are thousands there. Tip 4. Create Your Signature File A signature file is a short message that goes out at the bottom of each message. It contains your name, your contact, like your email address, your website if you have one. Then add a brief description for the product you want to promote. You can create a signature file at the end of your email. You can create a signature template file in the "mail preference" area, or some other area depending on what kind of email service you have. Make sure to keep it down to 4-5 lines with 65 characters wide. Save it to your local hard disk. You may use this short signature file for your future articles' resource box. Tip 5. Submit Articles to eZines Starting to write articles, then submit it to eZines. You can reach thousands of peoples with your products and service for FREE. How it works? If you are familiar with some area, like gardening, cooking, or how to use a specific software? just think of any topic people may have interest in, then write it. Make sure there is some good value in it so people will like to read it through. Once you finish it, just go ahead to contact some eZine editors with a short cover letter. Tell them you have an article which is valuable to their eZine readers and wish to post it. At the end of each eZine, there is a resource box. You can put your signature file you create or some other kind of contact information. People will know you from there or may contact you if they are interested in your topic and want to learn from you more. Tip 6. Increase Your Link Popularity Link popularity, or the number of quality websites that provide a link to your website, is a vital part of your online marketing campaign. If you have a business, check some website which offers the products which will benefit to your customers. Like if you own a website builder, you are looking for the business who can provide the graphics, free business cards, etc.. Once you find a site with good content, then you contact the website owner. Tell him you want to swap the links. It will take some time and effort to do, but the reward will be big. Quality link popularity can not only get you listed in the major search engines without you ever having submitted your website, but it will help your website move up in the search engine result rankings as well. Tip 7. Start Your Own Newsletters If you want to build relationship with your client, or really want to make money online, a good newsletter will help you. You can send out your newsletter weekly, bi-weekly. Do not send out once a month since the time span is too long, people may forget you. Writing a newsletter may be hard at the beginning. But once you start, you will realize you can do it, and do it successfully. Of course, you need learn a lot of materials, and write the valuable information to your people. Gradually you will build up the good relationship with you. Down the road, they will join into your business. Tip 8. Build a Daily Marketing Routine Market your website daily, even if it's just for 15 minutes. Get into a daily routine--even if it is only for 15 minutes. Doing so will increase your traffic, your customer loyalty, your sales, and your profits. It will pay big dividends months or years from now. Daily promotion activities include: - Email. Responding to customer's e-mail in a timely manner. If this is overlooked, you could lose hard-won customers. Many Internet businesses have earned and kept business based on their ability to respond quickly to customer email. Customers appreciate a timely response. - Update Your Site. Keeping your site fresh with new content is vital, even if you are selling product. By expanding your content you are not only giving new content for your customers to read, but you are also expanding the number of pages listed in the search engines, which will increase your chances of appearing in the top of the search results. Search engine likes fresh contents. - Link Popularity. By contacting sites on a daily basis, your link popularity will increase, and if you do it right, your Link Reputation will increase as well. - Write Articles. Writing an articles or prepare a newsletter. Contact eZine editors for submission. Keep learning new information and marketing strategies, apply the latest technology into the marketing campaign. If you apply the above 8 methods, you will gradually build up customer base. In the long term, you will have a successful business. ---------------------------------------------------------
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Basics Of Free Web Site Promotion It's easy to forget the fundamental components of Web site promotion. Winding back the clock to the days when many Webmasters couldn't afford prolonged advertising campaigns, the majority of people starting out with a new Web site were forced to discover the art of free Web site promotion. 3 Reasons Your Website Might Fail To Attract Enough Customers Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. Rich Media - Exploring New Territory Until recently, audio, video, Flash, and static graphics were all independent components used as enhancements to text based messages on the Internet. We're now seeing technological breakthroughs that allow us to combine these various elements into exciting web-based presentations that not only simulate our television experience but also take us to a whole new level of user interactivity. How to use Free Website Submission Services After you have built your website the next natural step is to start promoting it. You can start with submitting your site to the various search engines and directories. Ten Day Plan to Online Sales Recently one of my students asked a great question: We have a product we want to sell online - and we need to make money fast. We already have a domain name. Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement! Web analytics. Don't worry, it's not as boring as it sounds. Joint Venture 101 - The Quickest Way To Build Your eBusiness (PART 1) This article reveal the same techniques that many Internetmarketing experts uses every day to make millions of dollarsin profits - no kidding! In my own opinion it is the mostprofitable and powerful concept ever used on the Internetfield. So, stay close and read it carefully. Has Your Business Hit a Wall? What to Do When Business Slows Down! I doubt that anyone reading this article hasn't at one time or another found his or her business dropping off significantly. For some unknown reason, and without any warning, everything seems to stop. Internet Marketing and Getting Your Site Noticed You may have created and established the best Web site in the world, however if the world does not know it is there, it will not do your business any good. As a result, knowing how to market your site and getting your site noticed is incredibly important to the success of your business and something you will want to concentrate your efforts on. Online Promotion: 10 Easy Ways To Maintain Profits When The Economy Is Slow When the economy is down, your website salesmay go down too.Below are some online promotion secrets tohelp you when the economy is down and your salesplunge:1. Increase Your Web Traffic without Breaking the Bank If you are like most webmasters, your goal is to increase your website's traffic in order to increase sales and ultimately revenue. But, you might be wondering how you can possibly perform a marketing campaign if you do not have much of an advertising budget. Instantly Increase Your Sales and Conversions by Adding New Hover Ad Technology to Your Websites First Generation - The Popup Popups, if you're somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites. Popups are secondary browser windows that are opened up using JavaScript code. Ten Reasons Why People Dont Buy From You Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies. Culture and Website Localization Culture and Website Localization With the rise in ownership of computers and internet usage growing daily, the internet is fast becoming the primary port of call for information, shopping and services. In addition, those computer and internet users are increasingly from non-English speaking countries. Write It and They Will Come Write it, offer it for free on your site and they will come. Yeah right and then you woke up. Complimenting Your Site With Others Consider for a minute my son's website for grass mowing, grassattacker.com. Web Site Promotion-Advertising Your Website For Profits Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time. How To Quickly Make Money With Your Website? Quickly making money with a website is the dream of all new online marketers but can it be done and if so how is it done. This article tells what I did in order to start making money in less than 3 weeks with a brand new website in the competitive insurance industry. Unlock Your Prospects Mind From The Inside A prospect's mind is an intimate place where something I call The Inner Score Keeping System dwells. Simply put, it's a fundamental model that you can use as a metaphor to help explain the way prospects govern their inner decision-making. Searches and Summaries The Web is constantly growing and changing. The key issue for users of the Web is to know what is there that might help them, or inform them, or entertain them, and to find out in a timely fashion without spending all their time looking.
|
| home | site map |
| PoorFolkMarketing © 2007 |
