|
Poor Folk Marketing.com
|
marketing iedas internet marketing online marketing offline marketing | |
|
Featured Business, Start a Personalized Candy Wrapper Business: Wrapcandy.com |
|
|
| |
| |
| Home | Small Business Information | Pay Per Click Advertising | Affiliate Revenue | Web Promotion | |
|
|
|
Competition Freebies and Sponsorship For Free Advertising and Link Popularity
How many competitions are there running on the net at this time? 1000 maybe? Nah, 100,000 is more than likely and when they pass their closing date there will be just as many to take their place. So, why are companies so desperate to give away free stuff just for answering a question or two? I'll tell you why... ...because it is an INCREDIBLY effective and very INEXPENSIVE way to get your company name mentioned on hundreds, if not thousands of websites, message boards, forums, blogs and conversations both in the online and offline world, not to mention the good PR it generates - that's why! Who doesn't want their company name-dropped all over the place for what amounts to mere peanuts when compared to the costs of traditional advertising? There are thousands of specialist competition and freebie sites whose sole purpose is to inform the rest of the internet when a new competition or freebie offer hits the internet. There are as many mailing lists, newsgroups, message boards and blogs on the same subject and YOUR company name could be plastered over all these when you add a competition giveaway to your site. But it doesn't stop there. If you are reading this as a webmaster then you obviously know all the major search engines look upon inbound links as being one of the main deciding factors in deciding which pages rank where in the organic search engine results. All these free, one-way inbound links pointing directly at your website are pure gold dust in terms of increasing your link popularity and thrusting you up towards the top of the search engines. Whilst everyone else is rushing around participating in link exchange programs, renting links on websites, buying their way into search directories and more costly measures to help get the jump on their competitors, you could be flying up the rankings by giving away something as cheap as a $20 DVD once a month. Of course, you can also make your generosity work extra hard for your business as well and really milk that competition freebie... Rather than just give one lucky visitor a chance to win something when they leave their details at your site how about some of these ideas to get a double hit from your freebie: 1) Newsletter Competition A competition give-away to everyone who signs up with your newsletter. Draw an email address from the hat every month and announce it in the newsletter and you'll treble your subscription rate and keep them reading. Want to ensure they really read it? Ask a question about a specific aspect of the newsletter and get people to email it in and draw a winner from one of the entrants. You get more subscribers AND you ensure they're reading! 2) Newsletters again... Add a checkbox to your competition entry page, order page etc. offering people the chance to sign up for your newsletter (making sure to offer the hook of exclusive newsletter give-aways, freebies, coupons etc. of course) and you've got a bunch of new subscribers. This is a less effective means of building your mailing list but it still works. 3) The Scavenger Hunt Competition. Get people to browse around your website to give you the answers to a question or two you propose. Think "By how much is the Super Megatron 2000 reduced by this month"? and use these questions to direct people to your latest promotions and offers. Not only do you get all those extra visitors from blogs and comeptition sites like you wanted, but you also show these extra visitors the highlights of your site which will either encourage them to buy there and then or bookmark you for future reference rather than hitting and running. 4) The Repeat Competition Hook Giving away different freebies in your competitions each month ensures two things. Firstly, competition addicts (of which there are many) will hit your site every month giving you a chance to market your offers to them at least once a month. Secondly, you ensure those search result boosting links continue to multiply every month... ...and so on. If there is any aspect of your website or business you feel is a real hook and worth promoting to customers then a decent competition used correctly is the perfect way to highlight it to a wide audience without spending a fortune on advertising. But hang on, this isn't the ONLY way to use competitions to your own advantage. Another great way is to not run your own competition at all but to simply SPONSOR a competition on another site. Getting into a small competition sponsorship deal with a high traffic site in a related (but non-competiting) subject area can bring some awesome targetted traffic your way. If they archive their competition results and past sponsorships, then that's another one-way link you got into the bargain as well. The possibilities here are endless and it's not going to cost you anything more than a few bucks each month in order to start the ball rolling. So what are you waiting for? Mark Falco is the webmaster and owner of DVD Rental Services and Just UK Freebies.
MORE RESOURCES:
Small-Business - Google News |
|
|
|
RELATED ARTICLES
Promoting Your Site Off-Line The internet is a wonderful source of information and full of people that could be your customer. But there are many people that you would never meet online. Ten Free Ways To Promote Your Website Often, website owners would like to promote their new business but are strapped for cash. What a dilemma! How to market your product if the public doesn't know your website exist? The odds are you will lack the flow of traffic to survive in the vast ocean called the World Wide Web. Joint Venture 101 - The Quickest Way To Build Your eBusiness (PART 1) This article reveal the same techniques that many Internetmarketing experts uses every day to make millions of dollarsin profits - no kidding! In my own opinion it is the mostprofitable and powerful concept ever used on the Internetfield. So, stay close and read it carefully. 3 Super-tips To Build, Promote And Profit More From Your Website! Are you happy with your website? (Does your business even have one?)Does it 'perform' as well as you'd like?I'm a professional web designer and I always try to influence the design of a client site with the following three so-called super-tips. If I apply these tips to a new (or existing) site, I always feel that the site will 'deliver' much more. Marketing Your Business: Our Top Eight Tips How to market your business? It needs your continual effort. You need keep learning and practicing to find out where your real customers are and how to target them effectively. How to use Free Website Submission Services After you have built your website the next natural step is to start promoting it. You can start with submitting your site to the various search engines and directories. How to Increase Your Website Traffic in 3 Easy Steps Promoting your website might seem like an enormous task that you cannot undertake own your own. However, increasing your website traffic and getting more people to visit your site is actually very easy to do. Why Directories Might Save Your Websites Life Many business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation. Web Site Advertising: 10 Blockbuster Secrets To Make Your Web Site More Profitable Do you want to make your website more profitable?If you answer yes, here are web site advertisingsecrets to help you:1. Address your targeted audience on your businesssite. Eight Simple Ways To Use Promotional Products Online With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products. Website Promotion: 10 Power Secrets To Keep Your Profits Rolling Here are 10 power secrets to help your website promotion and keep your profit rolling:1. Give people a free online utility. Web Site Promotion: 10 Reasons Why Your Web Site Is Not Making Money Do you know why your website is not making moneyAs it should?Here are a few web site promotion secrets to helpyou find out:1. You didn't follow up after the first sale. How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes Holding a contest or sweepstakes can draw a lot of traffic to your Web site. You can announce your site to hundreds of Web sites that list free contests and sweepstakes. Rich Media - Exploring New Territory Until recently, audio, video, Flash, and static graphics were all independent components used as enhancements to text based messages on the Internet. We're now seeing technological breakthroughs that allow us to combine these various elements into exciting web-based presentations that not only simulate our television experience but also take us to a whole new level of user interactivity. Web Site Promotion: Use Web Site Awards To Increase Your Credibility Web Site Awards are given from other sites to reward your site for a specific reason.They will usually give you an award graphic or text link to include on your site if you win. Advertising Approach For The First-time Webmaster For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. Is Your Website Content Worth Reading or Obvious Search Engine Bait? Webmasters are always looking for ways to increase their traffic and exposure. This is natural and will never change. Web Site Promotion: 42 Deadly Ad Copy Sins To Avoid, To Ensure Rapid Success Most people who are not doing well on the internet withtheir website don't know the cause.They worry that they are not generating traffics. Do We Need Web Directories? WEB DIRECTORIESDirectories play an important role in aiding a site's web visibility. Crawler-based search engines will, upon finding your site on a directory, or series of directories, consider these directories as one-way links. Branding With Banners You might have heard that banner advertising is dead. Nothingcould be further from the truth! If you can find a bannerexchange that gives you a decent ratio you can begin branding ofyour site, and branding may be the one thing you MUST do to getand keep business.
|
| home | site map |
| PoorFolkMarketing 2007 |
