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Do Not Build A Website Until You Have Researched Your Keywords
Imagine that you have a $25,000 marketing budget foryour online weight loss herbal supplement business.Should you invest it in trying to build a site to rank #1in Google for "weight loss?" NO. What would be the point? To get tons of traffic? Maybe.But people searching on "weight loss" could be lookingfor everything from weight loss diet books... to weight lossprescription drugs... to scientific studies on weight lossin middle aged men... to weight loss as a symptom of a rareblood disease. Do you really care about getting ALL thoseuntargeted visitors to your site? Are they ALL good prospectsfor your supplements? NO. So before you spend one single penny - or one minute -buildingyour web site, find out what the low competition searchphrases are for your particular product. It doesn't matterwhether you are an affiliate selling someone else's product,or marketing your own proprietary supplements. Do your keywordresearch BEFORE, not after you've built your site. Avoid setting an impossible goal, such as being #1 in Googlefor a general term like "weight loss." Isn't it wiser -and easier on you - to invest $1,000 building a site filledwith specialized pages, each of which revolves around ONE highlytargeted keyword like "over 40 woman's herbal weight loss"? As Sean Burns explains in his book, Rankings Revealed,think about the business goals of your site. Strive to besuccessful with 50 highly focused pages, each of which rankshigh for a single phrase. Don't build 200 pages that are tryingto push you to the top for a general term that won't bringyou much real business anyway. Keyword research and targeted pages are a smarterinvestment than hundreds of doorway pages that may getbanned tomorrow. With the techniques we teach atDominateSearchEngines, you canbuild key word-targeted pages that are actually usefulto your visitors. But you have to know which keywordsto focus on FIRST. There are many free and low-cost toolsfor finding low competition search phrases.Visit http://www.content.overture.eom/d/USm/ac/index.1htmland click "Search Term Suggestion Tool". But whatever toolyou choose, go for search terms that are highly specific,relevant to your product, and have less competition thanthe generic terms. Pinpoint targeting and low competition means higher rankings- with less investment of time, effort, and money. You must also be sure that your targeted search term isincluded in the right places in the HTML. It should appear inyour Title, Description, your HI, H2, your first line of text,once or twice in each paragraph, once in bold, once in italic,and in some of your links. Don't know what I'm talking about?It's time to learn - just like you have to learn to usea saw, screws, nails, drill and glue to build a bookshelf. Let's review that again - Here are the places your targetedkeyword needs to be placed if you ever want a chance at#1 ranking: The Title of the page Amazingly, many people disdain these simple rules as tryingto "trick" the search engines. But they are wrong.Including your targeted search term in the right placesis actually being POLITE to the search engines.It helps the spider decide whether your site is relevantfor a given search. If your page is about "Atkins diet meal plans for women,"wouldn't it be logical for those words to be in your Title,your Description, your Headlines, your links, and your text?The only reason they wouldn't be is if your site is aboutsomething else! That's how the spiders think. So should you.Be smarter than your competitors. Simplify your site's HTMLand use it well. ================================================================================ Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.
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