|
Poor Folk Marketing.com
|
marketing iedas internet marketing online marketing offline marketing | |
|
Featured Business, Start a Personalized Candy Wrapper Business: Wrapcandy.com |
|
|
| |
| |
| Home | Small Business Information | Pay Per Click Advertising | Affiliate Revenue | Web Promotion | |
|
|
|
Get Ahead on the Web: How To Bring Visitors To Your Website - For Free!
Search engine optimisation - it's the holy grail of website design, or, put another way, a buzzword which means "get listed on Google." Because lets face it; if your website doesn't show up on a Google search, you may as well not have one. It's like opening a shop on the moon. So, how do you get listed? It must be very difficult, no? I mean, look at all of the website companies charging a fortune for "optimisation" services. Well, quite. You could throw away a chunk of your hard-earned paying someone to get you listed. Or you could just do it yourself. For free. First things first: here's what you need to know about Google.com, the web's biggest search engine, and basically the only one you need to worry about. Google is like high school. It's a popularity contest. Google will only be your friend if you're one of the cool kids - i.e., if you've got a lot of friends (or "hits" as we in the web-design business like to call them) already. Here's how it works: you've got your website. Hopefully got it from us J It's all pretty and shiny and you love it. You want everyone to see it and admire it and love it just as much as you do. You wanna be an internet rock star. So you submit your site to Google. This is the easy part: go to google.com, click on the "about Google" link, and then on the "submitting your site" link. Then you sit back and wait, right? Wrong. What Google does now is "scan" the web, looking for websites, which it then indexes on its search pages. But as I said, Google's fickle. It'll only go for the most popular sites - the ones that are getting hits already. If you're not doing everything you can to bring visitors to your site anyway, you may get listed on Google - but you'll be on page 14,562,572. Which really isn't helping anyone. So, to get listed, you need hits. Here's how to get them: 1. tell people about your site The more people you tell, the better. And I'm not just talking about telling people you think might be interested in it. Tell EVERYONE. Tell the postman. The man who sells you your morning paper. Tell that kid who keeps following you home from work every day. You need to get your web address out there. We don't care how you do it. Every time someone visits your site, Google sees. Soon you'll be creeping up them there listings? 2. Put your URL on your business cards And your letterhead. Put it on your adverts, in your brochures, on your Christmas cards. Hell, get it laminated on a sign and hang it on your back. That's what we do. (I'm kidding) The more places people can come across your URL, the more likely they are to click on it. And clicks mean prizes? (Your URL is the address of your site, by the way. But you knew that.) 3. Get listed in online business directories Yell.com (the Yellow Pages online), Touch Edinburgh, the West Lothian Council business directory? All of these give you the option to add your website address to your business listing. Once it's there, it's just waiting to be clicked. And we know what clicks mean.. 4. 4. Post on message boards There are online discussion boards all over the internet. Check out handbag.com (for girls), fool.co.uk (for money), or bigsoccer.com (go on, guess?) just for starters. Have a surf and you're bound to find something that catches your interest. Now all you have to do is join in the discussion - and remember to add your website address to all your posts. Bingo. 5. Get a good signature Not the kind of signature you write on your credit card slips - the kind you add to the bottom of your emails. It should include your name, contact information - and, of course, that all-important website address! 6. Get a good website! OK, so this probably should have been number 1? Because attracting visitors is all very well, but if you attract them to a poorly designed website, they ain't never coming back. Make sure your designer knows what they're doing: get yourself a well-designed, functional website with something people want to see, and the visitors will come?. Amber McNaught co-owner of Hot Igloo Productions Ltd., a website design and editorial services company offering writing, proofreading and editing. http://www.hotigloo.co.ukamber@hotigloo.co.uk
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Ultimate Search Engine Strategy Search engine optimisation is big business. Ezines and websites litter the Internet with strategies to boost your search engine ranking. The Importance of Page Content The Importance of Page ContentThe content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic. Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge. Youve Got A New Website, But How Do You Get Folks to Look At It? I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn't really much there. Capturing Leads on Traffic Exchanges There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages , Autoresponder follow up systems , and Ad tracking URLs . Top 10 Tips to Make Your Web Site A Hit! Professionals in tend to under-estimate the power of the web to bring them business, and to bring them precisely the kinds of clients they want! And, a few, invest in a great web site, but then don't market it effectively! There are some wonderful sites that are virtually "hidden" out there on the web. Web marketing has one thing in common with other advertising: no matter how good the ad, it won't build your business unless lots of people see it. Free Advertising and Traffic Exchanges Reading the postings in different Newsgroups it becomes clear that the "I does not work for me.. Visitors Through Search Engines You have your site into the search engines, but where are all the visitors? As a webmaster or site owner, you have probably received the email ads or seen advertisements of "guaranteed search engine rankings and more visitors" and so on. It sounds really good, until you see the price tag, and the rest of this article. Track or Perish Who me? Track?Now I realize some turn a blind eye towards tracking results on their site. Either preferring to look the other way or perhaps asking Stevie Wonder to watch over it for them. Your Website on My Forehead People are so focused on promoting their websites on the web these days that many are overlooking the original marketing medium-the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of years-what cavemen used to sell I have no idea-but the point is still valid. Avoid These Common Mistakes With Your Links... Links are the main pillar of your website. To navigate from one page to another page in your website or to another website, you need to keep the links. The High-Impact Viral Marketing Strategies Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Online Website Promotion: Five Fantastic Breakthrough Marketing Ideas To Enrich You Good Ideas.They are the stuff that form the foundation of wealth. Streamline Your Training Costs with Streaming Media Streaming Media?now a well accepted Internet technology. Yet streaming is still not being widely utilized by members of corporate training staffs. How To Stop Your Site Disappearing Into The Void Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges. How to Get Targeted Web Site Traffic from Other Peoples Sites Getting targeted web site traffic from other people's websites is not a difficult task as long as it is part of your website marketing plan. Once you include this in your marketing plan and research how to carry out these types of advertising, you will be significantly more successful in getting traffic directed to your website from other websites on the Internet. Website Development and Promotion Tips for Internet Marketing at Home Managing your online business from home is a great way to be more involved with your family and handle your business when it suits you. However, there is are things you need to know in order to work from home and make the most of your online business. Top 7 Ways To Promote Your Website, NOW We will start with the best, than make our way to the bottom of the list. This article will give you a good ideal where the best ways to promote your site!1) Exchange links, trade link, swap links, I think you got it now!When you start a site you should exchange many as possable links with sites that are RELATED to YOUR site. 5 Totally Free Website Marketing Tools I've collected some really cool free products for you that will help with your website marketing efforts. What do I want in return? Nothing!Free Tool No. Submitting Your Website With Web Promotion Services Once you have built and uploaded your home business website the next step is to start promoting it both offline and online. Offline methods include putting your web address on your business cards, stationary, brochures, flyers, pamplets, home sign, automobile or whatever literature you can.
|
| home | site map |
| PoorFolkMarketing © 2007 |
