|
Poor Folk Marketing.com
|
marketing iedas internet marketing online marketing offline marketing | |
|
Featured Business, Start a Personalized Candy Wrapper Business: Wrapcandy.com |
|
|
| |
| |
| Home | Small Business Information | Pay Per Click Advertising | Affiliate Revenue | Web Promotion | |
|
|
|
How to Write Effective Web Copy
Writing effective web copy begins with an understanding ofwhat the goals of your web site are. Are you trying to getyour visitors to purchase something or have them sign upfor your newsletter? Remember you are trying to get someoneyou can't see and have never met take a step towardsbuilding a relationship with you or your company. 1. Create a customer profile - try to find out what are theneeds and desires of your visitors. Here are some examplesof questions you could ask: Are they young, middle aged or senior? Are they primarily male or female? Are they financially secure or budget-minded? What gets him or her excited? What are his or her most pressing concerns? Try to brainstorm a list of topics that might interest yourtarget audience. 2. Create a Unique Selling Position (USP) - This is a statement of 2-3 sentences that explains why you aredifferent from everybody else. This is the unique factorthat sets you apart from your competition. Make this thefirst thing your visitor sees when they arrive on your homepage. 3. Focus on benefits - most web users want to find theinformation about the product or service they need as fastas possible. If they land on your site, they want to knowhow they will benefit from buying your product orsubscribing to your ezine. You will need to answer thatquestion as clearly and concisely as possible or you willlose that visitor. 4. Use the inverted pyramid style - provide a summary of your information by clearly communicating the direction ofyour discussion. Use informative headings and subheadingswith a paragraph of 4 to 5 lines that supports them. You only have a few seconds to grab your visitors attention. Most will simply scan for the information they are seeking. Use bulleted or numbered lists, boldface or colored font to emphasize the points you wish to make. Include linksat the end of your paragraph (or within the text) to direct visitors to other pages of your site for more in-depth information. 5. Write in an informal or personal style - write in aunique way that differentiates you from other smallbusinesses in a similar business or niche. It doesn't haveto be elaborate or super-creative. You simply provide astyle that gets the attention of your visitors. 6. Keep your sentences simple - you are not writing toimpress. You are writing to communicate. You want topre-sell your product or service, therefore write as if youare talking to a 13 year old. Don't use large words but opt for strong verbs over weakones. Use the active voice instead of a passive one. i.e.Instead of "a good score was achieved by the team"?say "theteam scored a season high". Speak "to" but not "at" yourvisitor. Keep your sentences short and snappy. 7. Include searchable keywords - use targeted keywords inyour web copy that will allow the search engines to find yoursite. Include these keywords in your meta tags, links andfile names also. 8. Eliminate the fluff - don't waffle on in your writing.You will only bore your visitors and they will clickelsewhere. Try to remove filler sentences that containphrases like "for those of you" and "all of you". 9. Proof read your web copy - errors in your web copy givethe impression of being unprofessional or sloppy. Read thecopy aloud to yourself or get someone else to proof readit. Often they will find more errors because they are moreobjective. Use the spell checker but don't rely on it. Often itdoesn't pick up all incorrectly spelt words. Print acopy of your content. It's easier to find grammatical orspelling errors on a hard copy. 10. Take a break - revise your web copy after taking abreak from it for several hours or a few days. This allowsyou to see it from a different viewpoint. You may find abetter way to say something to further improve your copy. 11. Use images sparingly - images should only be used ifthey relate and support your web content. If not, they willonly distract the visitor from reading your web copy. Toomany images will slow down the time it takes for yourvisitor to load your site in their browser. 12. Use effective navigation - your navigation bar shouldhelp visitors easily find the main sections of your site.Read: "How to Create an Effective Web Site NavigationStructure" (http://www.isitebuild.com/navigation) Writing effective web copy is the key to converting visitorsinto buyers. Getting 1000s of visitors to your web site doesn't guarantee sales. Reading your web copy should pre-sell your product with the words you use. Once you achieve this, your web site will become very profitable. Herman Drost is the Certified Internet Webmaster (CIW)owner and author of http://www.iSiteBuild.com - Affordable Web Site Design and Web Hosting Pick up your copy of the 159 page ebook TODAY titled: "Make Your Content Pre Sell" by going to the bottom of this page :http://www.isitebuild.com/web-copy.htm
MORE RESOURCES:
Vermont Small Business Veteran Launches the Growth Coach in Four ... - PR-CANADA.net (press release)
Small-Business - Google News |
|
|
|
RELATED ARTICLES
Web Site Advertising: 5 Innovative Ideas To Advertise Your Web Site For Higher Profitability Hundreds of millions of people have spent thousands ofdollars to create fancy websites to promotevarious goods, products, and services.But they are very unhappy because they are not generating much traffics and orders. Advertising Approach For The First-time Webmaster For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. How To Get Free Advertising By Giving Away Online Content Giving away content is a powerful way to get free advertising.For example, give other people permission to use your articleon their web site or in their e-zine. Test Your Website Marketing Knowledge Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now!RULES:There are no trick questions. Online Advertising: Three Smart Online Advertising Secrets To Promote Your Online Business The shortcut to succeed in business is to do what thosewho have succeeded did.Below are three smart online advertising secrets you can use now to ensure your success. Unlock Your Prospects Mind From The Inside A prospect's mind is an intimate place where something I call The Inner Score Keeping System dwells. Simply put, it's a fundamental model that you can use as a metaphor to help explain the way prospects govern their inner decision-making. Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic If you are a local business that gets most of your business from local traffic, it is obviously important to target in on those visitors search for your product locally. This is a vital part of your marketing campaign because you get your business from those who live locally, this is your target market. Five Fun Ideas That Increase Online Traffic 1. Using Hidden Links to increase subscribers or for acontest. How to Write Effective Web Copy Writing effective web copy begins with an understanding ofwhat the goals of your web site are. Are you trying to getyour visitors to purchase something or have them sign upfor your newsletter? Remember you are trying to get someoneyou can't see and have never met take a step towardsbuilding a relationship with you or your company. Promote Your Website: Search Tools Many companies after spending a substantial amount of money on the development of their websites assume that once the website is published on the Internet, people will flock onto it and, therefore, do not take website promotion as seriously as the development part of it. Today, with millions of websites around, no matter how great your website is, if you don't promote it effectively, you will not get the visibility that your site deserves. How to Make Your Website Sticky! Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one of the most overlooked aspects of sitepromotion. Webmasters, jump thru hoops to optimize theirsites for the search engines, work like mad to find the right keywords, and double over backwards to build links. Internet Promotion: 20 Phenomenal Ways To Make More Money From Your Customers If you desire to succeed in internet promotion, you must be skilled in knowing the desires of your customers and how to meet them.Below are 20 phenomenal secrets to do internet promotionin order to generate more profit. Why You Need Submit Articles To E-zines Ezine publishes have large amount of loyal subscribers. If you send articles to ezine publishes, readers have trust their editors' recommendation. Do We Need Web Directories? WEB DIRECTORIESDirectories play an important role in aiding a site's web visibility. Crawler-based search engines will, upon finding your site on a directory, or series of directories, consider these directories as one-way links. Online Promotion: Five Extraordinary Online Promotion Secrets To Sky-rocket Your Sales Do you want to achieve extra-ordinary success in your online promotion campaign?If yes, here are some online promotion secretsto help you:1. Holding a contest or sweepstakes is an proven wayto promote your web site. How Do I Promote My Website? If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Hit the Target with Bullseye Marketing Let's see here.. Streamline Your Training Costs with Streaming Media Streaming Media?now a well accepted Internet technology. Yet streaming is still not being widely utilized by members of corporate training staffs. Successful Promotion is a State of Mind Every good marketing plan should have a section on ongoing promotion and publicity, which outlines ways of reaching your target market. These tools can do many of the same things paid advertising is supposed to do, at a fraction of the cost. How Important are Back Links? When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links.
|
| home | site map |
| PoorFolkMarketing 2007 |
