|
Poor Folk Marketing.com
|
marketing iedas internet marketing online marketing offline marketing | |
|
Featured Business, Start a Personalized Candy Wrapper Business: Wrapcandy.com |
|
|
| |
| |
| Home | Small Business Information | Pay Per Click Advertising | Affiliate Revenue | Web Promotion | |
|
|
|
Racing the Competition
What is the Big Race all about when it comes to creating relationships? The big race is simply the ability to win the deal on a consistent basis. You will need to perfect your message, be able to state it clearly and precisely, and follow up relentlessly. Without all these factors, you are losing ground to the competition. You need to stay ahead at all times by keeping an eye on what your competitors are doing well, and not so well. This is also your opportunity to capitalize on the competition's weaknesses and keep up with their strengths. It is not that you have to beat them at their best, but it is important that you at least stay even on that front. What you must do, however, to stay ahead is to do much better at what they do not do well. In other words, when running the big race, make sure you have a more interesting story, find out what the competitor is saying and capitalize on their weaknesses and stay on top of their strengths. The race is a win or lose competition, the scales are tipped one way or the other by a consistent strategy, and a strategy that emphasizes you but does not bash the competition. My dad is better than your dad will not work in this economy. Remember that you will always have lots of competition; it is you that must strategize on how to win the race at almost, if not every, turn in the road. You must wear better running shoes to take advantage of outperforming the competition. Capitalize on your strengths and downplay your weaknesses. The Big Race is not won without a good attitude. Your attitude towards your customers will either make you or break you at any time in the race. You need to also remind your customers that you are a contender and not a long shot. You must keep them informed at all times. One easy way to keep in touch is through postcards. Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
MORE RESOURCES:
Small-Business - Google News |
|
|
|
RELATED ARTICLES
Look Like Sizzle, Be The Steak You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. Youll See It When You Believe It - Growing Your Business from the Inside Out What unspoken message are you sending your clients and customers? Is your personal energy field projecting positive, high vibrational energy or just the opposite? The latter will cost you business--and worse, you won't even realize it. The energy I'm talking about here has been called many things, "being in flow," "in the zone," "locked on", "jazzed", "sending out good vibes," (that last one is for anyone old enough to remember the 60's). The Advisory Board: A Business Owners Most Valuable Resource As a company grows, the owner's role begins to change. More and more of the owner's time is spent "in the shop or in the field" handling day-to-day operations rather than focusing on high-level planning and strategic issues. Marketing - The Way To Make What Youre Really Worth You only have so much time in a day right?So wouldn't it make sense to focus as much of your time as possible on the things that produce the highest payoff.I don't know about you but most small business owners are do-it-yourself types and get sucked into doing the littlest silly work faster than you can say "Oh look, the copier is jammed again. What Your Small Business Can Learn From The Doctor Most doctors never distinguish the difference between customers and patients. That's why they have waiting rooms instead of reception areas. Boat Hull Cleaning Procedures for Owners and Detailers For really tough boat hull cleaning you will need to break out the acid. Muratic acid is the best for this. Are You Satisfied With Your Business Just As It Is? Did you know that satisfaction is the number one emotionpeople want to experience about their life and business?Yes, fame and fortune are up there, but satisfaction isthe key. Satisfaction is about contentment, gratitude andpure joy. Mission Statements: More Important Than You Thought If an organization lacks a mission statement, it is worthwhile to at least try to draft one. Even if it does not yield an acceptable final draft, the exercise will be rewarding for the hard work which must go into figuring out the company's direction and putative purpose. 5 Tips for Hiring a GREAT Bookkeeper Bookkeeping?the "dreaded" word is something we all have to worry about. Business owners rarely go into business to deal with the financial aspects of running a business. Government Does Not Pay Its Bills on Time Many small companies work very hard to get new accounts. Occasionally they try to get government contracts to supply products or services. Five Quick Ways to Speed Up Cash Flow At one point or another, almost every business runs short of cash. Whether due to normal fluctuations in demand or an unexpected decline in sales, cash shortfalls are the bane of every company, and are responsible for sleepless nights for many business owners. How Is the LEGAL SYSTEM Dishing Out JUSTICE in Your Town? Thankfully, most of us will never find out. That is a GOOD thing! However, if YOU are a small business owner it's something worth knowing before one day you get kicked in the back-side. A Look at Incorporating a Business in Florida As you may know, there are many ways to incorporate a business in Florida. While companies exist to do the legwork and paperwork for you, the most direct way is to contact the Florida Department of State, Division of Corporation's website itself. Grants vs. Contracts Commonly folks have asked me what the technical difference is between a contract and a grant. The difference is not about the dollar value or who the buying entity is nor the kind of work being done. Making Your Purpose Your Business Step #2- Getting From Point A to Point B In my previous article, Step 1, your challenge for the month was to research where your passion lies. Based on your research you might have discovered that self investigation can lead us to two places; either we find out our answer or we realize we need to ask more questions to get that answer. Small Business Opportunities Magazine Business A Small Business Opportunities Magazine is one of the new small business opportunities opening up everyday. More and more companies are looking to outsource for basic services, cutting their budgets in the process and increasing profits. One Of The Best New Business Opportunities May Be Right In Your Home - A New Daycare Business The day care industry is expanding. There are now more than 100,000 licensed child-care centers and 250,000 licensed family day care homes across the United States. Take a Break - Have a Pity Party Pity parties are nothing new. In fact, we do it all the time and I'm guessing that you probably go to many. Encouraging Your Customers to Pay On Time Nothing can drive a business down faster than customers who don't pay their bills as agreed. When you sell to customers on credit you are making an agreement with them. Why are Reverse Mergers Often the Victims of Short Sellers? There is a great deal of abuse going on in the OTC Bulletin Board Market and a lot of money is being made as result of it. Regulators are trying to deal with the problem but are unable to put a halt to it, unless they take drastic steps which will be detrimental to the small and micro-cap market.
|
| home | site map |
| PoorFolkMarketing © 2007 |
