|
Poor Folk Marketing.com
|
marketing iedas internet marketing online marketing offline marketing | |
|
Featured Business, Start a Personalized Candy Wrapper Business: Wrapcandy.com |
|
|
| |
| |
| Home | Small Business Information | Pay Per Click Advertising | Affiliate Revenue | Web Promotion | |
|
|
|
What Happened to the Money and Freedom?
Ask anyone trapped in a cubical about their entrepreneurial dream and they will tell you, "I want to own my own business. I'll make more and have more time." Only 2% of small business owners (SBOs) live that dream. The other 98% find their businesses owning them. They work more hours and have less money. They experience more stress, and feel even more trapped. What happened to the dream? What happened to the money? What happened to the freedom? First, the average SBO has no idea how to make money. No clue. They THINK they do. They believe the crowds will fight their way to the door of their business, but it rarely happens. Success, however, is not an accident. It's no more an accident than getting a college degree or a recording contract. Here's the "secret" to making money in business? 1) Providing a service or product the market can't live without.2) Locating "lost" money in the business.3) Protecting the business from financial vampires. Second, once they start the business SBOs become control freaks and fear that relinquishing one minute will spell disaster. They equate time with results when they are actually independent factors. At times a thirty-second decision could produce millions. It's not the time that counts, but relevant action. It's better to work one relevant hour than ten irrelevant ones. Most SBOs never learn this. They worry about being at the office too much, or not enough. They worry about "not being there" for every tiny decision. Third, the typical SBO would rather whine than work. "I tried to call some vendors, but I couldn't get through." "I put in 60 hours, what is it going to take?" "If I had better help this business would turn around." There's no doubt that small business owners across the planet are putting in a lot of hours, but are they engaging in high profit activity? How can SBOs gain the money and freedom they dream about? 1. Do only the essentials. Train the staff to do the rest.2. Focus on proven profit centers. Stop experimenting.3. Work without whining. Don't make excuses, make money. Paul Evans is the managing partner of http://www.Embattled.net. Embattled helps small business owners make more money and find more time to do what they enjoy.
MORE RESOURCES:
Small-Business - Google News |
|
|
|
RELATED ARTICLES
Tracking Revenue For MORE Profits The revenue history is a vital piece of your power page and you need to record that information. Keeping track of client revenues should not be done in a paper format, it should be recorded electronically. Specialty Advertising in C-Stores It appears the mini-blimp indoor theme and concept is making significant headway. We have seen them in the halls of Congress sniffing for anthrax. Marketing a New or Small Business on a Budget There are almost as many opinions and views on marketing as there are companies to market. The big names and multinationals will have an extraordinary amount of funding set aside in which to convey their marketing message to the masses. Truck Wash Business Case Study Often smart entrepreneurs look for out of the way businesses, things out of the mainstream but businesses, which have a good customer base and steady incomes. This is an extremely interesting story. Finding a Venture Capital Firm Many ventures are faced with the challenging task of raising venture capital. The first part of this process is finding the right venture capital firm (VC). Making Your Purpose Your Business Step #2- Getting From Point A to Point B In my previous article, Step 1, your challenge for the month was to research where your passion lies. Based on your research you might have discovered that self investigation can lead us to two places; either we find out our answer or we realize we need to ask more questions to get that answer. Debt Collection Techniques Here are some sound debt collection techniques that can be followed by businesses to mitigate the bad debt crisis:Sending a pre-collection letter. Hiring a collection agency. Conquering Confidence Killers for Small Business Success "The way to develop self-confidence is to do the thing you fear". -- William Jennings BryanWhether you're generally a self-confident person, or someone continually plagued by self- doubt, you'll recognize some of these confidence killers if you:? Are overly dependent on the thoughts or opinions of others;? Avoid meeting new people because you're afraid you won't fit in, be liked, or be accepted;? Focus on unrealistic expectations ("I must do each job perfectly"; "If one person is unhappy then I have failed");? Have an 'all-or-nothing' attitude;? Pay heed to the internal and external naysayer;? Use the word SHOULD most often in relationship to your business;? Assume that if you don't get the client, they didn't like you;? Assume that you must be as talkative, outgoing, friendly, smart, old, young, educated, attractive, as someone else in order to succeed;? Avoid implementing new ideas because they may not work;? Can recount all your shortcomings each day. Small Business Marketing: Specialize or Generalize? There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services. Outsourcing - A Positive Approach For Small Businesses Outsourcing is the strategic use of outside resources to perform activities traditionally handled by internal staff and resources. Small business owners can outsource non-core functions to specialized and efficient service providers. Top Ten Resolves for Building Your Business in 2005 1. Resolve to build a consistent network system. How to Sponsor an Event for Fun and PROFIT How do you sponsor an event and get personal introductions at the same time?So how can sponsoring help you to be visible to the business community and gain the right contacts? It is actually quite simple, you need to find events that are visible to the audience you are interested in.Find out: Whom you wish to do business with Which sports they like What community events they likeWhere the upper management families live and their community involvementThe events that they watch are the ones that you should sponsor. How to Start Home Based Travel Businesses Home based travel businesses are no longer the wave of the future. Home travel businesses are the hot trend right now. Starting a Business in New Hampshire Hew Hampshire car wash market. Well we have visited every city in New Hampshire over the population of 10,000 at least twice, the larger ones four and five times talking to many people in various industries. The Wrap on Ag Plastic While driving through Pennsylvania farmland, you have probably noticed an increased amount of white plastic bundles stacked in lines or piles along farm buildings or edges of farm fields. Sometimes referred to as "marshmallows" or "long white tubes", etc. Five Tips for First Time Entrepreneurs It seems so long ago that I started my first business. Since that time, I've created several successful businesses and learned a lot of lessons along the way. Sexual Harassment - Its just not on! Sexual Harassment is a disturbing part of employment life in the modern era and is unacceptable! From junior clerk to boardroom it continues on in its various guises from seemingly harmless fun to stalking.In most countries there is comprehensive legislation that clearly prohibits this form of behaviour and puts business and individuals on notice that sexual harassment will not be tolerated. Community Relations Strategy for Small Business Does your company have a community relation strategy? Have you even considered it? It is essential to have policies in place. Having run a small business for years which eventually turned into a multi-state franchise system, I realized early on that a business who is part of the community it serves can survive the ups and downs of the business cycles, making it somewhat recession proof. Cashing In Your Chips & Pastures New No, I'm not talking about gambling or dairy cows - although business is often referred to as a gamble, I'm referring to your exit strategy. That time when you decide to 'play no more' and go off and practise your golf swing. How to Find a Microenterprise Loan for Your Business If you're looking for start-up capital for your business, but you don't have the credit, collateral or background needed by your bank to get a business loan, then microenterprise might be your best bet.Microenterprise Development programs have been around since the 1970s.
|
| home | site map |
| PoorFolkMarketing © 2007 |
