|
Poor Folk Marketing.com
|
marketing iedas internet marketing online marketing offline marketing | |
|
Featured Business, Start a Personalized Candy Wrapper Business: Wrapcandy.com |
|
|
| |
| |
| Home | Small Business Information | Pay Per Click Advertising | Affiliate Revenue | Web Promotion | |
|
|
|
Small Business Marketing, According to Seinfeld
What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as "Man Hands" and "master of your domain". The Coffee Shop - Jerry, George, Kramer, and Elaine spent countless hours in the coffee shop, talking about "nothing." You should spend some time there as well, but instead of talking about your parents or your date last night, get together with other small business owners and talk about your respective business and marketing activities. Many of you already participate in local business clubs and organizations, but the feedback and shared ideas that are generated in an informal business chat over a coffee are often the most valuable. My "coffee shop group" consists of 3 small businesses owners from different industries. Between us, we generate great marketing ideas for each other or in my case, new topics for small business articles. You can easily gather a few small business owners together for this type of meeting. Just be sure they are not competitors! The Short-Term Relationship - It seemed that every Thursday, Jerry was dating a different woman. In fact, outside of Elaine he rarely dated a woman for any length of time. Jerry understood that sometimes, you don't want to be tied down to a long-term relationship. The same rule applies to your small business marketing activities. Too many small businesses get drawn in to long-term advertising relationships by committing to a certain amount of advertising in exchange for a discount. Those who sell advertising try to convince business owners that you can't evaluate a particular form of advertising based on just a small sampling period, and thus a longer contract is required. This is simply not true. In the small business world, ads must at least pay for themselves before you agree to investigate any long-term advertising commitment. You're not building the next mega conglomerate (not yet, anyway), so ad money that doesn't produce a positive ROI is wasted money. Jerry understood that if the early part of the relationship wasn't perfect, the rest was bound to go downhill. Apply that rule to your marketing and advertising purchases and you'll maximize the effectiveness of your advertising. If it works on a sample basis, consider a long term plan. If it doesn't work in the short term, give them the "it's not you, it's me" routine and move on. The Superman Effect - Did you know that Superman appears or is mentioned in every Seinfeld episode? It's true, largely because Jerry kept a Superman figurine in his apartment that popped up in the background numerous times during each episode. For small business marketers, Jerry's Superman equates to your core business. With so many marketing opportunities to consider, it's easy to lose sight of your primary business in pursuit of new revenue streams. Unfortunately, this can often leads to the collapse of your business. Take a page out of Jerry's book, and be sure to keep your core business (your "Superman") a part of everything you do, even if it is only in the background. Every opportunity and every possible marketing strategy that you consider must relate back to your core product/service offering to ensure the continuity of your business. Don't allow yourself to become so sidetracked that you end up chasing marketing opportunities that detract from your current strengths. When evaluating a new business opportunity, ask yourself "How will this new marketing or business idea impact on my core business?" before you begin a new marketing venture. The next time you are watching a Seinfeld Rerun, be sure to look for the hidden small business tips in each episode. You might find that it wasn't a show about nothing after all. About The Author Will Dylan is the Author of Small Business Big Marketing and owner of www.marketingyoursmallbusiness.com. Will also offers article and news release writing services through his website. You can contact Will at askwill@marketingyoursmallbusiness.com
MORE RESOURCES:
Small-Business - Google News |
|
|
|
RELATED ARTICLES
Pressure Washing at Golf Courses There are many potential niches for pressure washing companies that often go unchecked. Some are quite lucrative and are worth investigation if you own a pressure washing business. Do You Need Accounting Software for Your Small Business? If you're anything like me then you dislike with a vengeance doing your accounts and taxes.So how can you make this process easier, less painful and cut your accountancy fees?Well buying an accounting software package is one way. Become The Squeaky Wheel and Watch Your Business Skyrocket! Providing high quality customer service is a must for any business to survive.Following up on all contacts and leads is also crucial in order to increase your sales and client base. How to Get Maximum Results With Minimum Effort Get maximum results with minimum effort. Sounds great doesn't it? The key is leverage. Are You Running Your Business or Is Your Business Running You? Being a small or home-based business owner can be loads of fun and very rewarding.You may have decided to go into business because of your need for personal freedom or to fully unleash your creative genius. The Perfect Mission Statement One way to determine your companies mission statement is based on a general overview of the company. Some important questions are asked like: Why does the company exist and what kind of business is it in? Is there a particular market or niche that it will concentrate upon? How will the company be distinctive in its business methods? Once these questions are answered, the focus moves to the accomplishment of these broadly expressed objectives. Time to Sell your Restaurant? Some Advice from Restaurant Consultants, Inc. As a specialist in getting restaurants open, it is surprising how many people ask, "How can I get out of my restaurant?" Reasons for this question vary greatly, from a death in the family to a merger with another firm, to the end of a lease.Selling your restaurant requires quality prior planning if you are going to realize the maximum value for the business. Small Business Marketing - Clarify Success When you hear the word "success" does it bring on visions of fame and fortune for your business? Have you clarified and articulated what that success will look like for your business and how you'll know when you've achieved it?What's the definition of success for your business? Most small businesses are selling their time and expertise to deliver a service to their clients. So the question I want you to reflect upon is this? "What does success look like?"Now before you start answering with responses like, "I'll do $X Million in sales this year. A Business Tail: Veterinarian Foams at Mouth, Chases Tail, Learns New Tricks--Case Study Many self employed professionals find themselves overwhelmed, frustrated, and confused when it comes to running their businesses. The deep skills they have in their professional field do little to prepare them for the dog-eat-dog world of running a business. Where Can I Get Clients From? The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error.Some of the ways to get clients are:contact previous employers;mailing lists;cold call your target market;attend group meetings and seminars for your target market (conventions for doctors, lawyers; computer seminars);attend local Chamber of Commerce meetings;join groups related to your target market;if your target market uses a specific system, for example accountants use the SafeGuard system, contact them and tell them that you are available to teach them how to use the system or you can do it for them. Why Small Businesses Need Both A Logo And An Identity System Experts urge small business owners to "brand" their business - to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Small Business Ideas - Your Image Can Lose You Business What image do you and your people portray to your prospects and clients? Here's a situation that happened to me recently and hopefully you'll glean useful small business ideas that will make you money instead of costing you money.January is always a good time to grab bargains so when I noticed that two well-known blind companies were advertising 35% off their blinds, I decided to give them a call? and it was an interesting experience. Marketing Your Small Business - The Top 10 Brilliant Ideas A Brilliant Marketing Idea.. Canon City, Colorado - Good for Small Business Canon City, Colorado is known for it's 6 Prisons; State and Federal, women's prison and juvenile. It is also home to the First Colorado Territorial Prison. Collect that Debt - Your Business Depends on it The efficiency of debt collection is the difference between a business that will succeed and a business that closes up.If you do not have control of your debt collection then you will eventually fail. Mission Statements: More Important Than You Thought If an organization lacks a mission statement, it is worthwhile to at least try to draft one. Even if it does not yield an acceptable final draft, the exercise will be rewarding for the hard work which must go into figuring out the company's direction and putative purpose. How to Prepare for Your Start-Up Venture! When you awoke this morning, you found yourself buzzing with a fantastic idea for starting a new business and you hadn't a doubt in your mind that you could turn it into a huge success. But now what? All those great ideas floating around in your head and you're excited about making them happen, but at the moment you don't know where to begin. Starting a Small Business? ?Tips from a Veteran Congratulations, you are starting a small business! You are taking charge and going for your piece of the American dream! Your excitement is high, and the adrenaline is pumping! Everyone dreams of freedom and owning a successful business, but not everyone can successfully create that reality. Now that you've made the commitment to give it a shot, let me give you the single most important tip that I can give you to insure your success. Dispute Resolution of Territory for Mobile Franchised Companies Franchisors of home based and mobile businesses need to carefully watch their franchisees who innately try to hunt in their fellow franchisees territories. The most important advice a franchisor should give the franchised outlets in this case is to work it out themselves. Five Facts and One Motivating Factor Behind a Successful Home Business All legitimate home business entrepreneurs insist and announce loud and clear that a successful home business is not about an overnight thing. And that you cannot get rich overnight and so on.
|
| home | site map |
| PoorFolkMarketing © 2007 |
