|
Poor Folk Marketing.com
|
marketing iedas internet marketing online marketing offline marketing | |
|
Featured Business, Start a Personalized Candy Wrapper Business: Wrapcandy.com |
|
|
| |
| |
| Home | Small Business Information | Pay Per Click Advertising | Affiliate Revenue | Web Promotion | |
|
|
|
The Hidden Treasure in Your Business
I started working with another new client last week. He has been in business for about a year and a half. Yes, he has managed to make plenty of mistakes, like we all do. But, he has done something so very right that I thought I'd share itwith you. This business owner has kept accurate records of all his customers, complete with name, address, phone, even directions to their houses (he makes house calls). I don't think I've actually worked with a client before who kept such good customer records. Generally, they have information like "Joe" and a phone number that only has six numbers. But, this is such a critical success point. His customer list gives us a tremendous resource to work with.We can market to that list for repeat business. We can market for referrals. We can market for sales of additional products and services. We can get testimonials which we'll use to attract new customers. It's a veritable gold mine that we can mine from over and over. Without the list we would be starting from scratch and re-inventing the wheel. Of course,you never want to abuse your customer's information or act in a distrustful manner. That's a great way to lose yourcustomer and create "un-referrals"-"Don't do business with him, he's a jerk." So, whether you're conducting business online, offline, or both, your customer list is a tremendously valuable asset. Guard it like a dragon guards its treasure. Caroline Jordan helps self employed professionals discover the hidden treasure in their businesses, attract customers they enjoy working with, improve cash flow, and develop additional revenue sources. For more tips and strategies for success visit http://www.TheJordanResult.com
MORE RESOURCES:
Small-Business - Google News |
|
|
|
RELATED ARTICLES
Increase Profits With a Small Investment of Time and No Money The less a business pays for goods and services the more profit that business generates. How does a small business with limited purchasing power get access to lower cost goods and services? The answer is simple. Finance Your Small Business: So Much Money, So Little Time $37.4 million funded from venture capital today. How Most Business Owners Sabotage Their Success Owning a business is a challenging endeavor. If you're like many novice small business owners, you've taken numerous risks with your time and your money, only to see all of your efforts producing little or no result. Accounting and Billing Procedures for Small Business No matter how small your small business is, it is essential to have some sort of accounting and billing police and methodology. This will prevent you from making mistakes and upsetting vendors or even bouncing checks. Sexual Harassment - Its just not on! Sexual Harassment is a disturbing part of employment life in the modern era and is unacceptable! From junior clerk to boardroom it continues on in its various guises from seemingly harmless fun to stalking.In most countries there is comprehensive legislation that clearly prohibits this form of behaviour and puts business and individuals on notice that sexual harassment will not be tolerated. How Disabled Veterans Can Win Government Contracts The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that allows small businesses to self-certify as service-disabled veteran-owned businesses providing them increased opportunities to win government contracts. Significantly and permanently impaired veterans may be assisted in the daily business operations by a spouse or permanent caregiver. Self Serve Car Washes in the United States In the 2003 Auto Laundry News Survey it was determined that only 10% of the Coin-op Car Washes had a web site. So if you are doing lots of individual research on car washes that are self serve, do not expect to find a lot of data on the Internet. Age Old Marketing Technique Improves Business Plan Executive Summaries Every business plan book tells you how the Executive Summary is your opportunity to provide a brief overview of your business plan; capture your readers' attention and imagination; and, summarize the plan's highlights and key selling points.So, why am I telling you these 3 things when you probably already know them?Because it's useless advice unless you employ one, not so obvious, age old marketing technique to make these points come alive. Small Business Strategies - Four Critical Success Factors Scenario OneDuring a recent presentation, a business owner was given the following challenge. If 10 of his 100 employees were asked to name the top 3 organizational goals for the current year as they perceived them to be, would he receive the same 3 goals from everyone or would he receive 5, 10 or even 25 different goals? The business owner shook his head and thoughtfully responded, "No, I am sure that I would receive more than 3 goals. SBAs 8(a) Program Can Help Some Companies Compete Q: A friend told me that as a woman of Native American descent I might be eligible for a special SBA program that will help me start a small business. He said I could compete for government contracts through this program. Pressure Washing Heavy Equipment One of the best ways to make money in the pressure washer business is to power wash heavy equipment. It is not necessarily easy work and you will get quite greasy but it is steady work and there is lots of it. The Failures Guide to Small Business Success How many "get rich schemes" have you joined? Or have you invested in numerous legitimate business endeavors only to have them not work for you? Have you started you business and now facing a complete shut down? Do you consider yourself a failure? Are your loved ones pressing you to give up?Risk-taking is a large part of entrepreneurship, in fact it is what drives it, and it's why so many people avoid small business, despite its many potential rewards. Those of us who have tried it only to have failed may find ourselves right back where we started, which could leave us feeling like total failures. Comparing Boston Area for a mobile car wash business The Boston suburbs seem to be rich with possible locations to wash cars and a mobile car wash would be well served in that market. The customers have good jobs, high paying salaries and indeed demand such personal car washing services. Bad Regulators Cost Small Businesses When a regulator finds a target to go after to collect fees to insure next years budget, often it is a small business. In fact the definition of a small business includes what normal people might even think of as a medium sized business. Creative Business Card Marketing Announcements can be handed out as a business cardAnnouncements can be more than just a press release that lets the world know that something special has occurred at your place of business or to you personally. You can make announcements for almost anything. How to Write a Credit Policy for Your Business The book, "Become the Squeaky Wheel," by New Hampshire author Michelle Dunn, says the different ways people use and extend credit makes or breaks your credit policy and bottom line, which could result in less or more sales and money for your business."Business owners all have different types of businesses but can all extend credit," explains Michelle Dunn. Business Owner--Educate Thyself! Remember the training programs, seminars, and workshops you had to attend when you were on the corporate side of the table? You were expected to complete course after course for professional development and skill enhancement. Well, where do you get your training now that you are on your own? Do you learn from your clients? Are they the best teachers? What about your competitors?Here are six ways to educate yourself and keep your professional edge:Learn from your clients. 3 Ways To Make Certain Your Business Fails Most small businesses incorporated in 2005 will fail by the year 2007. No matter the industry or the economic times in which the company was initially conceived, the fact remains that businesses fail on a daily basis due to general lack of knowledge and know-how. Restaurant Operators - What Skills do you Need A tongue-in-cheek look at the skills required to operate a restaurant but?on he whole they come pretty close to the truth.People Skills,You need to be good with people, because you will have different customers almost every day, you will have repeat customers who have higher expectations, a high-maintenance shift-based staff to manage, suppliers who won't always meet your expectations or time frames and creditors who want their money now. Business Debt Collection Letter Writing Secrets Debt collection letters--an overview"Debt collection letter" in the singular may be an oxymoron, since unfortunately, one is rarely enough. You should have a series of letters to send to deadbeat clients, each one becoming a little more insistent.
|
| home | site map |
| PoorFolkMarketing © 2007 |