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Although there are varying forms of click fraud, most people define it as any click generated, and paid for, where the intent is to drain the advertiser's budget. The New Google Ad Links You know about Google Adsense, now it's Google Ad Linksfor Google Adsense publishers.[ For who do not yet know what Google Adsense is : "Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money," - saysGoogle. Wimpy Google and Michael Jackson: Birds Of A Feather Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues. Paid Search Advertising that Delivers Maximum ROI Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. 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