|
Poor Folk Marketing.com
|
marketing iedas internet marketing online marketing offline marketing | |
|
Featured Business, Start a Personalized Candy Wrapper Business: Wrapcandy.com |
|
|
| |
| |
| Home | Small Business Information | Pay Per Click Advertising | Affiliate Revenue | Web Promotion | |
|
|
|
PPC Fraud, Google Stands to Lose Millions
Google stands to lose millions if fraud continues. It is only a matter of time before the current problem of click fraud implodes on Google. You've seen them, there impossible to miss, glaring at you on virtually every page of your favorite website, those little blue boxes that webmasters have become so fond of, the infamous Google Ad's. Everyone wants to get in on the big bucks action. If you listen to the stories, Google is writing some impressive checks and the temptation will be just to much for the hackers. The target is so obvious. You see, hackers don't care who benefits from their efforts as long as "the Man" suffers. For many years now the man has been Bill Gates and Microsoft. Hackers have done everything possible to disable his empire, creating virus after virus just to mess with him, even the US Government got into the act. Now the new giant on the block is Google and the hackers are drooling with anticipation. It is just a mater of time before some genius hacker figures out how to get a spider to do his dirty work and turns loose a new age type of virus, the "clicker bug." Here is a quick overview; the search engine advertising market is currently almost $4 billion per year with fraud estimated somewhere in the 5-15% range. The majority of this fraud is done at the search engine listing page level and most is accomplished by hand. The object is to drive up the click counts of a targeted website to use up there budget and consequently disable there ad or better yet get the company (your competition) to remove them entirely. Both Google and Yahoo/Overture acknowledge that the click fraud problem exists. Their in house experts claim that improved internal controls will prevent this problem from escalating. Their stated position seems to be that they are concerned about click fraud, but that it is not a material issue so far. Given how much they stand to lose if advertisers cut back on advertising spending, this cavalier attitude certainly is surprising. Industry research firm eMarketer expects $7.4 billion to be spent on search engine advertising by 2008. At the current fraud rates that amounts to $750 million, about three quarters of a billion dollars! Now along comes the "clicker bug" and instead of attacking the case hardened, almost bullet proof, servers of the search engine giant, they crawl the internet and click indiscriminately on 3 or 4 ads per website every night. The clicks would appear harmless and the bugs effort will only generate revenues of $ .25 for the page owners. After all, the object is to take down the man not generate revenue for any given website. The search engines will be so busy guarding the vault against monsters they won't notice the ants walking away with the refrigerator, but multiply that quarter times the total number of websites available and in just a few days Google could be overwhelmed. The only way to stop it would be to encrypt every ad or employ pattern gif's like the "who is" pages do. Grant it the technology is not quite there yet but hackers are some the industries brightest, if a bit deranged, programmers and they will figure it out. If I can think of it they can do it. Michael Klasno is an Assisted SEO Marketing Specialist and CEO of Net Performance Group Inc. Net Performance specializes in fishing and outdoor website design and marketing. For more internet marketing articles by this author please visit: http://www.netperformancegroup.com/Articles/articles.htm
MORE RESOURCES: New Obama Policy Won't End Diversion of Federal Small Business Funds to ... - Huffington Post (blog)
Google News |
|
|
|
RELATED ARTICLES
Targeting Usage Demographics to Increase Paid Search Conversions During conversations with web business professionals about pay-per-click search engines, "traffic volume" is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving "traffic volume". Tips for Maximizing AdSense Revenue Google's AdSense program is probably the best affiliate program on the internet today. With it's content scanning algorithm to adjust advertising and the fact it takes in to account the users location as best as it can, it has proven to be one of the highest converting click through programs to date. Articles and Adsense Google Adsense is a hot topic in the Internet Marketing arena these day's and rightfully so. Adsense is drastically increasing the income generated from content driven websites. AdWords Campaign Set Up AdvancedTips Make Your Ads DifferentYour completed AdWords ads are going to run right along side everyone else's. You need to use words that will make yours stand out. Googles AdSense Soon To Have New Rival? A large part of Google's multi-billion dollar annual turnover comes from its nifty AdSense advertising program. The software enables website owners to drop in a piece of code to their pages that then serves advertisements provided by Google. AdWords: Setting Your Max Cost Per Click We've received many emails from customers over the past several years asking how high we recommend setting AdWords' max cost per click. Generally, we recommend that our customers set the price somewhere moderately high, between the "base" rate and the max rate suggested by Google. 3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series) Although the degree of increase varies among industry resources, a recent survey conducted by the Search Engine Marketing Professional Organization (SEMPO) indicated an average 26% increase in bid prices in 2004.Statistics aside, all indications show an upward trend in keyword bid prices which means fewer results in 2005 from the same dollar spent on pay-per-click marketing in 2004. The Google Revolution Google is probably one of the single most importantrevolutions of having a successful Internet business.If you can use it effectively then you'll be able tofirst build a database, and second attract targeted buyers. Market Research Means Money I recently made a critical mistake in my progression towards business success: I forgot about market research. I had decided that I was going to make some money with an online store. Relevant Ads Increase Adsense Profits If you've started using Adsense as a way to increase advertising income, but the numbers just aren't adding up to what you expected, the problem might be with the ads themselves. If the ads being generated by Google's Adsense aren't relevant to your website, visitors won't click on them. Make Free Money With Google Have you received your check from Google? If you own a business web-site you should be receiving a check from Google. Why not accept a check every month from Google by placing their ads on your site?Google AdSense allows you to serve text-based Google AdWords on your web site, (ads are relevant to your web site subject) and receive a share of the pay-per-click payment. Why Paid Inclusion is Better than PPC Advertising When search engines pay website owners a percentage of the bid cost, you're just looking for trouble. This is the problem with Pay Per Click (PPC) advertising, especially with smaller named search engines. Posturing Yourself As The Expert By Utilizing Google Search First, go to google and type "dan kennedy" into the search box. At the present time I get about 49,200 results!Now, type in "jason blackston" into the search box. Surefire Google Adwords Formula Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Effective Keyword Bidding Strategies When doing Pay Per Click Advertising you'll often see "Bid Gaps" emerge among the cost per clicks of the keywords you're bidding on. For example, the top three positions for the keyword "Mortgage" may be listed as:Position # 1 $1. MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel? Examining the failures of the web content design of many enormous consumer corporations.When you think of the world's most successful businesses, what names come to mind? Most likely, consumer-oriented giants such as Coca-Cola, McDonald's, Sheraton, Disney, IBM, General Electric, and IBM. Are Small PPC Search Engines Really Worth The Effort? Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey. The Truth About Pay-Per-Click Ads Are pay-per-click ads the best method of getting customers to your website?Essentially there are two ways your website can get to the top of a search engine's results:* Pay-per-click ads, where you pay for your site to appear in the "Sponsored Links" area on the right side of the results page* Search engine optimization, where your site is optimized to be at the top of the natural/organic results on the left side of the results page (link to our SEO page)JupiterResearch analyst Niki Scevak stated that one in seven searchers click on a paid/sponsored link. If you do the math, that's only 14% of searchers who are choosing the pay-per-click ads to get to the information they are searching for. The Truth About Why People Search! Why do people search on search engines? Let's confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. 3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series) What is Average Customer Lifetime Value?Traditional business philosophy is that "it is often more expensive to acquire new customers than it is to generate repeat sales from existing ones and that existing sales are more profitable due to the reduced marketing expense." This strategy is very effective for offsetting the affects of rising pay-per-click costs.
|
| home | site map |
| PoorFolkMarketing 2007 |
